Services - how we do it?
Understanding our Clients´ business, trade environment, issues and objectives is the key success factor of each activation project.
This leads us to run a thorough field work Phase as a starter. We evaluate and analyse the trade channels in the foot steps of our Clients´ most important asset – the Shopper.

With strong competence and relentless attitude we tackle our Clients´ issues to reach the set objectives.
Our in-house teams create, design and engineer the tailored concepts for Brands / Trade Channels / Key Accounts in question.

To ensure a successful outcome, we are pleased to offer a turnkey execution of the activations via our selected manufacturers and partners.
Alternatively, we are flexible to run the execution Phase with our Clients´ preferred suppliers by offering development assistance and supervision.

The Processes in brief:

Step 1, Objective setting and status evaluation
 
Field visits and current status analysis -> Evaluation
Objective setting with the key operations - HQ, markets, sales, marketing, procurement
New idea generation
Outcome: A documented summary of current status and new activation proposals

Step 2, Planning and development
 
Planning of new impulse thriving activation concepts and equipment incl. coolers
Planning Key focus on impulse sales, space effectivenes, modularity, campaigns, category cross-selling innovation

 Step 3, Manufacture

Options:
Via Greenpoint & partners
Via client's preferred manufacturer with Greenpoint development assistance